Brunschwig & Fils has launched its Fall ’07 Collections with a new advertising campaign serving to position it as the arbiter of both luxury and fantasy. "Within the world of high-end home furnishings, perhaps no other company has remained so relevant for so long," says company President and CEO, Olivier P. Peardon. "We’ve managed to do so by reflecting a lifestyle that is classic in appeal and timeless by design".

Annette Berry Design, a boutique agency specializing in the world of fashion, beauty, and interiors, was hired to reaffirm the company’s positioning. That positioning is "to the connoisseur of a life well-lived, Brunschwig & Fils represents the penultimate in luxury interior design reflecting a timeless elegance and sophistication."

In so doing, the Agency developed a campaign based upon notion that the company is much more than a resource for luxury home furnishings products…perhaps even more so, it serves as a resource to realize one’s own imagination . Shot by renowned lifestyle and fashion photographer Roland Bello, each of the executions has been designed as pure fantasy.

In the first, a woman swings from a ballroom chandelier to the delight of an amazed admirer. Where is the ballroom, who are the characters, what is the story? Brunschwig leaves it up to the viewer’s imagination to tell the story—in much the same manner as it gives customers the ability to realize their own sense of design and tell their "own design" sotry.

The second execution features a beautiful woman lying on mattresses piled high. A bird is perched on her thigh. She looks outward in a daydream. Is she a princess? Perhaps the princess from the fabled Princess & a Pea fable? Again, the fantasy lies in one’s own interpretation of the shot.

Highlighting new introductions for Kirk Brummel, the third execution reveals a woman scurrying across an ancient courtyard holding a pile of boxes tied together with a bow. There is no sense of time or place. Is it the Renaissance? The past, present, or future? Who is this beauty? What is the story? Brunschwig let’s you interpret it as you will.

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